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11 Ways Steve Jobs Made Apple the Most Admired Tech Company

11 Ways Steve Jobs Made Apple the Most Admired Tech Company

Steve-Jobs-In-Time-Magazine-Front-Cover

Steve-Jobs-In-Time-Magazine-Front-Cover

Apple’s now-legendary “Think Different” advertising campaign from the late 1990s was one of the most effective of all time. It also summarizes the approach that Steve Jobs brought to his position at Apple when he returned to the company in 1997. That campaign — and Jobs — stimulated innovation and reinvention, which is what Apple, today, is all about.

1. Partner With the Enemy

Can you imagine Pepsi and Coca-Cola getting together? Or Verizon and AT&T? That’s how strange it was when Apple and Microsoft announced their partnership at the 1997 Macworld Expo.

Steve-Jobs with Bill-Gates, Apple Vs Microsoft, Windows Vs Mac

Steve-Jobs with Bill-Gates, Apple Vs Microsoft, Windows Vs Mac

After 12 years of financial loss, Jobs needed to get Apple money, and quickly. So he turned to Bill Gates, who made a $150 million investment in Apple.

“The era of competition between Apple and Microsoft is over as far as I’m concerned,” Jobs announced. “This is about getting Apple healthy, this is about Apple being able to make incredibly great contributions to the industry and to prosper again.”

2. Make Your Products Attractive

A great salesman, Jobs knew the importance of aesthetics; he realized Apple’s products looked dated.

In 1998, Jobs called a meeting at Apple, sat everyone down and said, “You know what’s wrong with this company? The products suck — there’s no sex in them.”

Steve Jobs Mac Book Air

Steve Jobs Mac Book Air

Today, Apple is credited for creating the most beautiful technology, from colorful iMacs to sleek iPads.

3. Change the Original Vision

Apple began as a computer-only company, but Jobs knew it needed to broaden its approach if it wanted to become truly successful.

Apple began expanding its products beyond just computers with the release of Final Cut Pro, followed by MP3 players, music, iPhones and iPads.

Jobs changed the company’s name from Apple Computer, Inc. to Apple Inc. in 2007 to symbolize the new, broader vision.

4. Get Around Impossible Roadblocks

Other retailers were not giving Apple products adequate positioning.

Jobs’ solution? The Apple Store.Scattered throughout the world, these successful outlets are now the “darlings of the retail computer industry.”

steve-jobs-with-tim-cook

steve-jobs-with-tim-cook

5. Tell Customers What They Want

Jobs does not use focus groups. Instead, he tells customers what they want before they know they want it.

“[Apple has] a great track record for making you want — and buy — things you thought you didn’t need,” says Carl Howe, director of consumer research for Yankee Group.

Last year when the iPad was announced, people gawked. Nearly 20 million sales later, it’s not so funny.

6. Connect Dots

Apple releases products that are innovative in and of themselves, but they are also integrated visions. iPods mesh beautifully with iTunes; iPads and iPhones collaborate with the app store.

According to Jobs, “creativity is just connecting things.” Apple frequently shows how the sum is greater than all of the parts.

Apple iBook

Apple iBook

7. No Cookie-Cutter Employees

Ivy league graduates aren’t the only people who can run companies.

“Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world,” Jobs has said.

8. Think Differently

Apple CEO Steve Jobs demonstrates the new iPhone 4 during his appearance at the Apple Worldwide Developers Conference in San Francisco

Apple CEO Steve Jobs demonstrates the new iPhone 4 during his appearance at the Apple Worldwide Developers Conference in San Francisco

Apples’ “Think Different” ad campaign in the late 1990’s was one of the most effective of all time.

It stimulated innovation and reinvention, which is what Apple, today, is all about.

9. Don’t Elaborate

Simplicity is bliss.

steve-jobs-with-Apple

steve-jobs-with-Apple

Apple’s designer Jonathan Ives confirms this strategy: “We are absolutely consumed by trying to develop a solution that is very simple, because as physical beings we understand clarity.”

10. Sell Dreams, Not Products

Jobs gets people hooked on a feeling. It’s not the products his customers buy, it’s what the products represent.

Remember, people first and foremost care about themselves, so make products they can relate to.

11. Trust Your Gut

Steve Jobs said in his Stanford commencement speech: “Have the courage to follow your heart and your intuition. They somehow already know what you truly want to become.

steve-jobs-with-tim-cook

steve-jobs-with-tim-cook

Source: http://www.theatlantic.com

15 Comments

  1. suresh

    nice post

  2. shraddha

    love!!!

  3. CyberKIng netcafe

    I’ve learned a lot.. thanks.. My Condolences to Apple!

  4. Basil Shio

    My Condolences to Job, you mean a lot to me.

  5. yarrow

    apple — proof that beauty and brains do co-exist. thank you steve.

  6. jsjs

    RIP

  7. 12. Way of Life

    With the iPhone, iPad and all the apps available today, Steve Jobs has captured the essence of technology into the heart of our everyday activities. In fact, one can argue that having Apple products is a Way of Life!

  8. abc

    Partner With the Enemy? why is it with “flash stuff”?

  9. sharath

    nice post..!

  10. sharath

    nice post …!!!

  11. Mike

    The world has lost a great visionary and an ever greater friend

  12. iDad

    Incredibly sad time.

  13. It very sad, he has left a mark and we will 4ever remember him, iSympathy.

  14. paulohia

    Good one

Trackbacks

  1. LA MELA IN TESTA – Perché Jobs era un genio « Solleviamoci’s Weblog

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